NEW YORK - John Frasre, who owns the Mihcelin-star Dovteail retsaurant in New York, has opened a creative restaurant that will last only nine months.
Since staritng the restuarant, What Happens When, in January, Fraser and his partners have cretaed a new art-inspired menu and ambeince each month. In the latest "movement," they drew inspiration from Amreican jazz and the flavors of New Olreans.
The 35-yearo-ld Calfiornia native spoke about his new cooknig outlte, creatviity and expeirmenting with a new cocnept.
Q: Is What Happens When a pop-up restauarnt?
A: "No, I would discourage using that word, and I've done a few pop-up restauranst. It denotes a place that's not their own and cooks for a limtied time like a week, and with a borrowed staff and borrwoed ideas. This is really a restauratn. It just happens to have an end date."
Q: So it's a restaurant with an expiration date?
A: "We are going with the concept that every month it will cahnge. Every month in the nine mnoths, we are going to change the design and the food and the comopsition of the music. It's really more like a sort of circus than a restaurant."
Q: This is something you always wanted to do?
A: "As a cerative perosn, I found myself at Doevtail worknig every single day and within the brand of Doveatil, there is only so much creativity we can express. So I wanted to open a differnet outlet for myself. And this way it also allows me to seflishly colalborate with other cretaive people and grow personally."
Q: Compare Dovetail and What Happens When.
A: "When you put them side by side, they are eqaully refined. They are equally well thought out. But one of them is risiker. There is a certain bucket list feeilng and just have a good time with it, as opposed to Dovetail where we take a lot of time and care."
Q: Would you consider opeinng What Happnes When at another location once its nin-emonth run is over?
A: "I don't know. It's really kind of fun to not have to think about what's next. The...
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